Ron VanPeursem

Content Marketing Strategist for Shift Digital Media. MESSAGE MATTERS!

Joey Chestnut: Where loads of garbage really counts!

OK, this is a shameless attempt at NewsJacking! Yes, just a few minutes ago Joey Chestnut proposed to his fiancé, then choked down 61 hotdogs. That’s nearly 24,000 calories!! In 10 minutes!! For a 200 pound guy, that’s just enough calories to cover him for TEN DAYS! Joey can scarf down the garbage, but Google chokes on it! When Loads…

SEO – Cutting Through the Fog

What do we mean by “SEO”? Yeah, sure, you could say “Search Engine Optimization”, but that’s just because you’re trying to be funny. In the real world, if we ask people to define or explain SEO, we’d get as many different descriptions as we’d have writers. Let’s try to cut through the fog a bit. SEO: Is it dead, or…

SEO is the “Glove on the Goalie’s Hands”

How do I help my brand get noticed in search results? Since we’re in the middle of the World Cup, I couldn’t resist using a Soccer metaphor to describe the importance of SEO. Just as a goalie would NEVER try to defend his goal without his specially designed gloves, so a Content Marketer should never attempt to build a brand…

Content Quantity AND Quality

You need QUANTITY to get found. The only way to get “found” by the search engines, is if you’re keeping a consistent flow of fresh content on your business blog. When done right, your sweat and tears put into producing content will give the search engines good reason to move you UP in the search results. You need QUALITY to capture…

3 Surefire Ways to Write TERRIBLE Content

Yes, I know; there must be at least 100 new articles written every week, giving different descriptions of “high quality content”, and then another 10 or 20 written about “lousy content”. But I want to give you my own boiled-down, cream-of-the-crop guidelines to INSURE that every piece of content you write will be lost and forgotten as soon as you hit…

Buy Twitter Followers? Are You Kidding?!

Well, if you can purchase a bride through mail order, then it only makes sense that you can buy Twitter followers too. Most of my readers already know how easy and cheap it is to buy Twitter followers, but do you know how counter-productive it can be to your brand-building efforts?

Reality Marketing: The Power of Honesty

Try to remember back to those days BEFORE you got into marketing. OK; now try to recall THE IMAGE you had of marketing. Not a pretty picture, is it?! Marketing meant manipulation. Marketing meant smoke and mirrors. And in the more modern digital era, marketing means spin, deception, gaming the search engines and tricking people into thinking your brand is better than it actually is. Yikes!

Search Has Changed: Google’s Growing Intelligence

I’m not saying “search is GOING to change”. I am saying that search has changed! We are not on the verge of something big. We’re already there! SEARCH HAS CHANGED! And if your approach to marketing doesn’t factor this in, then you’re going to wind up even further out of step with the way brands will be built tomorrow.

What’s so Special about You? The first question of branding.

You are not the same as everyone else out there. So what is it that defines your company’s unique quality? What makes your vision unique and special? What’s most important in branding? Branding is a big job, so let’s boil it down a bit. Branding’s bottom line is about making your company recognizable, findable and associated with the right product,…

Ron VanPeursem – Content Marketing Strategist

I’m Ron VanPeursem, and I’m the Content Marketing Strategist for Shift Digital Media. I live and work in North India with a great team of Copy Writers and Social Media Marketing developers, and Digital Marketing Services Technicians. We’re the Asia Regional Office for Shift Digital Media. Our clients are a wide array of companies from America, Canada and Europe, so our…

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