I’ve been out scouring the web again this week, looking for the most insightful articles about digital marketing. There is way too much good stuff for you or me to keep up with, but my Friday round-up is meant to just give you a handful of the best marketing quotes out there – insightful morsels – to point you toward some good resources and inspire you in your own marketing challenges. Every week you can get this round-up right here!
Disappointed by the SEO you hired? You’re not alone! A good number of our clients are coming to us having been messed up by some rather unhelpful “seo help”. Let me help you identify these inadequate SEO “professionals”. I’ll give you 4 tell-tale signs.
I’m constantly scouring the web for the most insightful articles about digital marketing. There is a TON out there, and way too much for any of us to read. But this new Friday round-up is meant to just give you a handful of the best marketing quotes out there – insightful morsels – to point you toward some good resources and keep you thinking about the most important ideas. Every week you can get it right here!
Is there a Google Update about to hit? Are the recent shifts in keyword rankings a sign that algorithms are set to unleash some more intelligent filtering and analysis of our sites and our content? There’s enough chatter out there to warrant this bit of speculation. But here’s the big question: how do you respond when you find out that the algorithms are about to get better at spotting fluff & bluff?
I just want to give you a quick set of definitions for the terms that revolve around CONTENT CURATION. I’ve written content curation definitions before, and I’ll write about it again, no doubt! I’m happy to see a growing understanding that content curation, if done correctly, always involves the human element of finding the right stuff, giving a context to that stuff, and then adding a bit of perspective through original commenting or analysis.
Branding is a big job. It involves making your company recognizable, findable and associated with the right product, service or idea. It involves creating an identity: an image that represents the core of what your company is trying to do. The best place to start your branding and marketing planning, way before you try to select a logo, a web design and your keywords, is to ask yourself, “What makes your company unique?”
Today, digital marketing is much more dialed into the honest realities of a company’s true level of quality. It’s much more difficult to get traffic by manipulating and gaming the search engines and the social networks. The “old school marketer” is the one that has continued to employ the tactics that were effective in years gone by. Take a look at 5 signs that you’re an old school marketer, heading toward obsolescence.
You’ll get over 4 million results when you search for “seo mistakes”! You could get lost in the most technical aspects of SEO as you try to understand rich snippets, multiple location business listings, disavowing links, rel=canonical and a host of other things. How nice to get the Google Webmaster Guru – Matt Cutts – to lay out the top 5 seo mistakes (by volume) that he sees.
SEOs are always trying to spot the next ‘frontal assault’ from Google’s algorithms. But it turns out that we should not be expecting any big, identifiable Panda Update. Instead, we should continue to expect more of a ‘guerrilla warfare from Google Panda’. But as I’ve said a few times before, marketing done well shouldn’t have to worry about algorithm changes!
What’s the size of “humongous”? Answer: 2020 x 1192. Are you kidding me? What in the world is Google+ trying to do with the Cover Photo size? Are they really trying to make it LESS likely for people to see our posts? Do they really want people to just stop and stare at the humongous, page-hogging image there?