Bon Jovi’s “Livin’ on a Prayer” was a #1 hit in 1987. Yep, that’s 26 years ago. But guess what happened yesterday… That song just landed at #25 on the Billboard Hot 100. What happened?!! And what lessons can content marketers learn about recycling good content?
Headlines and post titles will make you or break you. You can write killer content, but end up getting no eyes on it. Why? Because readers have to quickly filter through mountains of posts, clicking only on the titles that promise to be useful. How do they make that decision so quickly? They judge a book by it’s cover. Yep; they base their decision on the headline, because they simply don’t have time to click, load and read the first paragraph before deciding to read the whole article. They have to decide by looking at the headline.
Let’s start with a confession: I work for a marketing agency, and honestly, we’d love to help you! But with that out of the way, there are a number of things you can do by yourself to give your business at least a BEGINNING in the quest for an online presence. I’m going to give you 3 DIY Marketing Tips so that you can get started on your own.
There’s a bit of a debate going on (and will continue!) about the relative superiority/inferiority of the “flat” design bias, vs. the “rich graphic” approach (which tries to relate digital designs to their real-word counterparts). It seems that most design geeks would have us believe that “flat” and “digital only” is the cool way of the millennial generation, and that those who prefer their Calendar app to actually LOOK like a real-word calendar, are the out-of-touch, out-of-date fossils. I’m not sure I agree.
We better clear up one thing immediately: you do NOT want to be writing for search engines. That was a great idea back in 2004 through 2009 (you may have squeezed a little juice out of it all the way into 2011). It used to produce amazing results (not helpful for customers, but excellent for gaming the engines!). In this article I’m addressing you guys who have moved beyond those obsolete techniques, and who are just looking for some quick reminders about how to write for the genuine benefit of the HUMAN reader.
Is Content really king? But what happens if nobody hears about your content? Is Social Media actually the king? But when Social points people to your site, what do they find there? Anything worth staying for? What about SEO? Maybe SEO should be the leader of this trio. I don’t think so, but let’s take a look.
Have you ever heard, “Don’t talk about yourself; it’s not polite.”? Well in marketing, we often believe that it’s our JOB to talk about ourselves, because if we don’t, who will? Conventional wisdom used to tell us to take every opportunity available to get our Brand and our list of products out there in front of everybody. Tell ‘em what you’ve got. Tell ‘em what you’ve done. Tell ‘em why you’re great. But that’s a one-dimensional approach, and it’s getting weaker by the day.
Do you want your brand to remain hidden and invisible? Do you like seeing your competitors always ahead of you in the SERPs? Do you enjoy the fact that visitors jump off your site faster than you can say “this-is-boring”? Then you really should stay away from business blogging!
Guess what you have in common with your competitor? You both want to rank higher in the search results for the same keywords! You’re both reading articles about How to Improve Search Ranking, or How to Rank on Page 1 of Google, or How to Dominate for your Keywords. Yep; this is of great interest and import to all of us, and it’s why I’ve decided to give you some simple, clear advice, and to even offer a guarantee: follow these tips, and I guarantee Improved Search Rank for your keywords.